Wheat Protein
Triticum aestivum
Reduce breakage: By fortifying the hair shaft, it improves elasticity and minimizes damage from styling or environmental factors.
Boost shine: It adds a layer of smoothness to the hair, reflecting light and creating a glossy appearance.
Retain moisture: Wheat protein helps hair lock in hydration, leading to softer, more manageable strands.
Rice Starch
Oryza sativa
Conditioning: Rice starch forms a thin, protective coating around hair strands, reducing friction during combing or styling.
Shine Enhancement: The coating left by rice starch can reflect light, giving hair a glossier appearance.
Moisture Retention: Some studies suggest rice starch may help hair retain moisture, leading to softer hair.
Fenugreek Seeds
Triticum aestivum
Nourishment: Packed with protein and iron, essential nutrients for hair growth and strength, they can help fortify hair follicles and encourage healthy hair growth.
Scalp Soothing: Their anti-inflammatory and antifungal properties might aid in alleviating scalp concerns like dandruff and itching, creating a favorable environment for hair growth.
Natural Moisturizing: Fenugreek contains lecithin, a natural emollient that can help moisturize and condition the scalp and hair, leading to softer, more manageable strands.
Vetiver Roots
Chrysopogon zizanioides
Stimulating Scalp Circulation: Vetiver oil, extracted from the roots, is believed to improve blood flow to the scalp. This enhances nutrient delivery to hair follicles, potentially promoting healthy hair growth.
Strengthening Hair Strands: Vetiver oil contains amino acids like proline and tyrosine, which can help strengthen the hair shaft, making it less prone to breakage.
Combating Dandruff: Vetiver's antimicrobial properties may help combat dandruff-causing fungus on the scalp, promoting a healthy scalp environment.
Amaranthus
Amaranthus spp
Protein Powerhouse: Amaranth boasts the highest protein content of any grain. This protein helps repair and strengthen hair follicles, promoting healthy growth.
Rich in Lysine: Amaranth is rich in the amino acid lysine, which plays a vital role in keratin production. Keratin is the protein that forms the main structural component of hair, and adequate lysine levels are essential for strong, healthy hair strands.
Moisture Champion: Amaranth extract contains squalene, a natural emollient that helps lock in moisture and prevent dryness. This leads to softer, more manageable hair with increased elasticity and shine.
Aloe Vera
Aloe barbadensis miller
Nourishment: Nourishes and strengthens hair, promoting healthy growth and reducing breakage.
Scalp Health: Soothes the scalp, alleviating irritation and dandruff for a healthier, flake-free scalp.
Hydration: Moisturizing properties hydrate and condition hair, leaving it soft, shiny, and manageable.
Manjistha Roots
Rubia cordifolia
● Scalp Health: Manjistha roots possess antibacterial and antifungal properties, promoting a healthy scalp by combating dandruff and other scalp conditions.
● Hair Growth: Rich in antioxidants, Manjistha roots stimulate blood circulation to the scalp, nourishing hair follicles and potentially promoting hair growth.
● Color Protection: Known for its natural red hue, Manjistha roots can help maintain and enhance the color of red or brunette hair, acting as a natural dye.
Coconut Oil
Cocos nucifera
● Deep Conditioning: Coconut oil penetrates deep into the hair shaft, providing intense hydration and nourishment, making hair softer and more manageable.
● Strengthening: High in lauric acid, coconut oil strengthens hair, reducing breakage and split ends, and improving overall hair health.
● Frizz Control: The moisturizing properties of coconut oil help smooth the hair cuticle, reducing frizz and promoting a sleeker appearance.
Moringa Seeds
Moringa oleifera
● Nutrient-Rich: Moringa seeds are packed with vitamins, minerals, and proteins essential for hair health, promoting stronger, thicker hair.
● Antioxidant Protection: The antioxidants present in moringa seeds protect hair from damage caused by free radicals, UV rays, and environmental pollutants.
● Detoxification: Moringa seeds possess detoxifying properties that help cleanse the scalp, removing impurities and excess oil, promoting a healthier scalp environment for optimal hair growth.
Sesame Seeds
Sesamum indicum
● Hair Growth: Sesame seeds are rich in nutrients like iron, zinc, and vitamin E, which nourish the scalp and hair follicles, promoting healthy hair growth.
● Moisture Balance: Sesame oil derived from sesame seeds helps balance scalp moisture levels, preventing dryness and flakiness, and promoting overall scalp health.
● Hair Shine: Regular use of sesame oil can impart a natural shine to the hair, making it appear lustrous and healthy.
Argan Oil
Argania spinosa
● Hydration: Argan oil is rich in fatty acids and vitamin E, which deeply moisturize and hydrate the hair, leaving it soft, smooth, and more manageable.
● Damage Repair: The antioxidants in argan oil help repair damaged hair follicles and split ends, restoring the hair's elasticity and strength.
● UV Protection: Argan oil forms a protective barrier on the hair shaft, shielding it from UV damage and environmental stressors, preventing color fading and dryness.
Jojoba Oil
Simmondsia chinensis
● Scalp Balancing: Jojoba oil closely resembles the natural oils produced by the scalp, making it an excellent moisturizer for both dry and oily scalps, balancing sebum production.
● Hair Growth: Jojoba oil unclogs hair follicles and promotes hair growth by nourishing the follicles with its rich vitamins and minerals content.
● Frizz Control: The lightweight texture of jojoba oil helps smooth the hair cuticle, taming frizz and flyaways, and leaving hair silky and manageable.
BEHIND THE SCENES INGREDIENTS
SOURCING OF INGREDIENTS
At ruwaa, we believe in the power of nature to transform hair care. Our commitment to excellence begins with the sourcing of natural ingredients.
We meticulously handpick the highest quality botanicals, ensuring they're in their most potent form before they even reach our manufacturing facilities. With a focus on sustainability and ethical practices, we forge partnerships with trusted growers across the villages of South India.
Every ingredient is selected with care and consideration, guaranteeing that our natural hair care products are crafted with the utmost purity and effectiveness.
Research & Development
Innovation is at the heart of everything we do. Our dedicated research and development team is committed to exploring the latest advancements in natural hair care. Before any product reaches the shelves, extensive research is conducted to identify the perfect alternatives to chemical ingredients. We delve deep into the realm of botanicals, harnessing their inherent properties to formulate products that deliver exceptional results without compromising on safety or sustainability. With ruwaa, you can trust that every product is backed by science and crafted with care, providing you with a natural hair care experience like no other.
