From Ambiguous to Ambitious
At Nutriah Nourish Private Limited, we believe in leading revolutions that benefit our people and the planet. After witnessing the ambiguity, greenwashing, and misinformation surrounding the personal care industry, we understood the need for a shift in the narrative of how consumers perceive the industry and its products. The outcome of this understanding is the brand ruwaa: an ambitious initiative that champions healthy, natural, and chemical-less products. The brainchild of Mr. Vijaya Gurunatha Sethupathi Kalimuthu and Ms. Jessie Vijay Sethupathi, our vision is to nurture ruwaa into a brand synonymous with the goodness of Mother Nature and her timeless gifts. ‘ruwaa,’ means ‘beauty,’ is a powerful blend of nature and tradition, put together by passionate people, who wish to empower consumers with confidence and vitality.
Made Safe For
The People And The Planet
Sulphate Free
Biodegrada
Certified
GMP Certified
Eco-Certified Ingredients
Dermatologically Tested
Parabens/SLS/SLES Free
VISION
MISSION
IT'S IN OUR NATURE
ruwaa focuses on strengthening our roots and building a well-grounded, sustainable, and environment-friendly personal care brand along with socially conscious, ethical, and genuine business practices. We stay fiercely loyal to our commitment to bring a healthy, happy, and lasting life into effect.
We naturally source our ingredients from the agricultural produces that are traditionally cultivated by our farming community and convert their crops into capital goods. Through this consistent effort, ruwaa plants the seed of hope in their lives, transforming them into an impactful harvest for their livelihoods and future