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From Ambiguous to Ambitious

At Nutriah Nourish Private Limited, we believe in leading revolutions that benefit our people and the planet. After witnessing the ambiguity, greenwashing, and misinformation surrounding the personal care industry, we understood the need for a shift in the narrative of how consumers perceive the industry and its products. The outcome of this understanding is the brand ruwaa: an ambitious initiative that champions healthy, natural, and chemical-less products. The brainchild of Mr. Vijaya Gurunatha Sethupathi Kalimuthu and Ms. Jessie Vijay Sethupathi, our vision is to nurture ruwaa into a brand synonymous with the goodness of Mother Nature and her timeless gifts. ‘ruwaa,’ means ‘beauty,’ is a powerful blend of nature and tradition, put together by passionate people, who wish to empower consumers with confidence and vitality.

Made Safe For
The People And The Planet

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Sulphate Free

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Biodegrada
Certified

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GMP Certified

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Eco-Certified Ingredients

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Dermatologically Tested

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Parabens/SLS/SLES Free

VISION

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MISSION

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IT'S IN OUR NATURE

ruwaa focuses on strengthening our roots and building a well-grounded, sustainable, and environment-friendly personal care brand along with socially conscious, ethical, and genuine business practices. We stay fiercely loyal to our commitment to bring a healthy, happy, and lasting life into effect.

We naturally source our ingredients from the agricultural produces that are traditionally cultivated by our farming community and convert their crops into capital goods. Through this consistent effort, ruwaa plants the seed of hope in their lives, transforming them into an impactful harvest for their livelihoods and future

EXPLORE PRODUCTS

Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML  Nourishes Dry hair | Flights Frizz | Prevents hair Breakage
Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML  Nourishes Dry hair | Flights Frizz | Prevents hair Breakage
Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML  Nourishes Dry hair | Flights Frizz | Prevents hair Breakage
Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML  Nourishes Dry hair | Flights Frizz | Prevents hair Breakage
Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML  Nourishes Dry hair | Flights Frizz | Prevents hair Breakage
Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML  Nourishes Dry hair | Flights Frizz | Prevents hair Breakage
Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML  Nourishes Dry hair | Flights Frizz | Prevents hair Breakage
Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML  Nourishes Dry hair | Flights Frizz | Prevents hair Breakage
Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML  Nourishes Dry hair | Flights Frizz | Prevents hair Breakage
Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML  Nourishes Dry hair | Flights Frizz | Prevents hair Breakage

Hair Conditioner With Rice Protein & Starch For Frizz Free Hair 150ML Nourishes Dry hair | Flights Frizz | Prevents hair Breakage

Rs. 349.00
Rs. 695.00
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair
Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair

Hair Fall Control Combo upto 91% less hairfall* | Strengthens hair

Rs. 825.00
Rs. 1,650.00
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff
Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff

Hair Growth & Hair Fall control TRIO Boosts Hair Growth | Strengthens Hair | Reduces Dandruff

Rs. 1,369.00
Rs. 2,740.00
Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth
Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth
Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth
Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth
Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth
Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth
Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth
Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth
Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth
Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth

Hair Serum - Wheat Germ and Vitamin E For Soft And Shiny Hair 30ML Softens Hair | Reduces Frizz and Tangles | Boosts Growth

Rs. 569.00
Rs. 1,135.00
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair
Ruwaa Anti Dandruff  Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair

Ruwaa Anti Dandruff Shampoo with Amaranthus Extract 300ML Reduces hair Fall | Boosts healthy hair growth | Repair dry and damaged hair

Rs. 459.00
Rs. 910.00
The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair
The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair
The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair
The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair
The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair
The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair
The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair
The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair
The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair
The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair

The Ultimate Healthy Hair Kit Boosts hair Growth | Shiny and Silkier Hair | Reduces hairfall | Repair Dry and damaged hair

Rs. 1,715.00
Rs. 3,430.00
Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair
Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair
Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair
Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair
Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair
Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair
Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair
Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair
Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair
Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair

Vetiver and Fenugreek Hair oil for Hair Regrowth and Hair fall Control 165 ml Stimulated hair Growth | Controls hairfall | Strengthens Hair

Rs. 349.00
Rs. 690.00