Featured products
FROM ANCIENT WISDOM TO
MODERN SOLUTIONS



At ruwaa, we envision a world that goes back to embracing the classics and replenishing its mind, body, and spirit with Mother Nature’s ways. Our motive is to revolutionize the personal care industry with nature-friendly ingredients, exciting formulations, and higher hygiene standards.
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MADE SAFE FOR
THE PEOPLE & THE PLANET







OUR INGREDIENTS

WHEAT

RICE

FENUGREEK

VETIVER

LUXURIOUSLY LEAN, NATURALLY SUSTAINABLE
Hair care that cares for you and the Earth
We naturally source our ingredients from the agricultural produces that are traditionally cultivated by our farming community and convert their crops into capital goods. Through this consistent effort, ruwaa plants the seed of hope in their lives, transforming them into an impactful harvest for their livelihoods and future.