FROM ANCIENT WISDOM TO
MODERN SOLUTIONS
At ruwaa, we envision a world that goes back to embracing the classics and replenishing its mind, body, and spirit with Mother Nature’s ways. Our motive is to revolutionize the personal care industry with nature-friendly ingredients, exciting formulations, and higher hygiene standards.
Learn moreOUR BESTSELLER
Explore hassle-free, easy-to-use, everyday products
MADE SAFE FOR
THE PEOPLE & THE PLANET
OUR INGREDIENTS
WHEAT
RICE
FENUGREEK
VETIVER
LUXURIOUSLY LEAN, NATURALLY SUSTAINABLE
Hair care that cares for you and the Earth
We naturally source our ingredients from the agricultural produces that are traditionally cultivated by our farming community and convert their crops into capital goods. Through this consistent effort, ruwaa plants the seed of hope in their lives, transforming them into an impactful harvest for their livelihoods and future.